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The 7 Secret Keys
to Startup Success
What You Need to Know to Win
By David J. Muchow
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Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else!
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A must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools.
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The 7 Secret Keys has more of the critical business and legal advice you need to succeed – whether you’re starting a company or want to supercharge an existing one. It shows you step-by-step how to succeed, from raising capital to marketing, planning, and more. It’s packed with tips, model forms, and practical information you can’t get elsewhere, such as how to:

    • Hire and fire employees without getting sued,
    • Raise money without violating SEC rules,
    • Protect your intellectual property, and
    • Cut legal and marketing expenses.
    • Learn about national policies to help U.S. businesses move from a concept to commercialization in weeks, not years!
    • Read exciting stories that drive home the Keys to Success, inspired by real events with the CIA, and how Oprah, Ivanka Trump, and others handled their legal cases.
    • Muchow has cracked the code on why eight-out-of-ten startups fail – and tells you what to do and never do so you can avoid "Startup SuicideTM.”

“Get this best-selling, award-winning book. It won the Kirkus Review Star for “exceptional merit,” – one of the top 3-5% of the 10,000 books reviewed this year!”

Buy Now!

Published by Skyhorse  | Distributed by Simon & Schuster





The 7 Secret Keys to Startup Success Is

A new kind of business book: It takes you step-by-step through all the critical business and legal information you need, helps you avoid costly mistakes, and provides charts, tips, and model forms you can’t get anywhere else.  And it’s fun to read!

It covers all the basic information and much more including raising money, business plans, marketing, and management. It’s like having an expert lawyer and business consultant by your side every step of the way.

Includes both business and legal Information. It has legal and business tips and insights to keep you from violating the many complex laws in hiring, fundraising, and other areas. Get practical advice and secrets to success from the author’s unique expertise as a corporate lawyer, serial CEO, investor, inventor, and teaching law, business, and entrepreneurship at Georgetown University.

          Prevents “Startup Suicide™. Most startups fail in the first year. This book shows you not only what to do, but also what not to do so you can avoid the mistakes that lead to “Startup Suicide TM.”

       Finally, a business book that’s fun to read!  Every chapter ends with  stories inspired by actual cases that emphasize principles in the chapter. Follow the adventures of Professor Scooter Magee, a business expert who travels around fixing failing companies. Think Professor Indiana Jones in Raiders of the Lost Arc meets Silicon Valley or Bar Rescue!

            In summary, this is the one book every startup and growing business should read to succeed!

       Author David Muchow, managing partner, Muchowlaw, is an award-winning corporate lawyer and business expert who has helped hundreds of startups and major companies. David led the team that invented the world’s first rapidly deployable renewable power stations for the CIA; and helped create a $1 billion publicly traded investment fund. He’s an author and frequent speaker on law and business. Previously, he worked on Capitol Hill, OMB, NSC, in law firms, and as a trial attorney, special assistant to the assistant attorney general, U.S. Dept. of Justice. David and his wife Marilee live in Arlington, Virginia where they enjoy being close to their children and grandchildren.